Advantages and disadvantages of using technology

This blog is all about technology risk so it’s hopefully clear I’m aware of the risks of using technology, but let’s talk first impressions.

Using technology to the full gives the impression to your current and potential customers that you’re up-to-date and aware of trends; it can leave a really favourable impression in the marketplace.

But the moment you try to use technology and fail to use it well, it makes you look outdated.

I’ve not updated this blog in a while, so the impression that probably gives is that I’m out-of-touch, desperately trying to look like I’m not…and if you’re thinking what I think you might be thinking: Rude.

What does your use of technology say to your clients?